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Worlds Inc. to be The Official 2D Chat Content Provider
on Freeserve, the UK's Largest ISP and a Leading UK Internet Portal

More than 1.2 million Freeserve Users Get Access to Worlds Content

Both Agreements Provide for Advertising Revenue Sharing
and E-commerce Link

Boston, Mass. July 8, 1999 - Worlds Inc. (OTC: WDDD;, today announced that it had entered into its second definitive Agreement within a 30 day period with Freeserve plc, the United Kingdom's largest Internet Service Provider (ISP) and a leading UK Internet portal, to be the official and exclusive 2D, or HTML, Internet chat content provider on the Freeserve ISP service.

The first Agreement which Worlds announced on June 16th provides for Worlds to be The Official 3D Internet broadband chat content provider on Freeserve which will include Worlds 3D Internet technology and 3D broadband content on millions of new Freeserve ISP access CDs.

Freeserve plc, a subsidiary of Dixons Group plc, the UK's largest electronics retailer with almost 1,000 outlets, has generated over 1.2 million active user accounts in only ten months, making it one of the largest ISPs globally with more members in the UK than American Online (NYSE:AOL).

Both Agreements with Freeserve provide for advertising revenue sharing between Freeserve and Worlds while the Worlds/Freeserve 3D broadband Agreement also provides for an e-commerce link on Freeserve's Shopping Channel Page back to which sells the merchandise of a number of major recording artists, including Elton John, Sting, U2, Shania Twain, and David Bowie, among others.

According to Steven G. Chrust, Chairman of Worlds, "Freeserve Chat went live on a soft launch approximately two weeks ago and we are extremely pleased with the results to date."

Mr. Chrust continued by noting that "Freeserve's overall decision to work with Worlds highly dedicated team of software developers and marketeer's is, I believe, a reflection of Worlds cutting edge technology and content. The addition of Worlds content, both in the currently available traditional 2D area and, especially, our more advanced 3D Internet technology and 3D broadband content area when that is introduced later this year, will enhance the user's experience, thus creating greater member loyalty and longer online time on the already robust Freeserve site."

The Freeserve 2D Chat content pages will contain a prominent mention in the upper right hand corner noting that Freeserve Chat is managed by, that being Worlds Internet address. To experience the 2D chat, users all over the world can today log onto the Freeserve Web site,, and access the Chat Channel. The Chat Channel consists of a wide range of different chat rooms which host conversations on various topics, including Teens, Workaholics, Art & Culture, Business, and Music, among others.

"Chat is a key building block for Freeserve. Its delivery responds to the enormous number of requests we have received for this service," said John Pluthero, Freeserve chief executive. "The channel has been live on the site for two weeks and is already extremely popular. I'm sure the arrival of 3D Chat will have everyone hooked - not only can you adopt a new virtual personality but you can meet like-minded individuals in various environments within the virtual world."

About Worlds Inc.
The Company primarily creates, markets, and operates three-dimensional (3D) interactive, multimedia, virtual environments for the internet, utilizing its proprietary technology. Worlds' Internet software and broadband content is delivered and installed via broadband interactive cable networks or embedded on traditional audio CDs, and forms the basis for multi-user chat, E-commerce and advertising forums. Worlds' software and content permit animation and motion on the Internet which allows online users to experience the ability to move about various spaces via the selection of an avatar (one's alter ego character) for self-representation on the Internet. Worlds Avatar Gallery has over 100 different characters (avatars) from which an online user may select. It may be a real person, an animal, a cartoon character, or even a bird. These online users can also meet other avatars with whom they can communicate in various ways, including, but not limited to traditional text chat or real voice-to-voice chat; these users can even wave to and dance with one another and exhibit numerous other behavior patterns, all in a highly interactive, real time, online environment.

About Freeserve plc.
Freeserve is a subsidiary of the Dixons Group plc the UK's largest electrical retailer and was launched on September 22, 1998. It was the first company to offer a fully featured free Internet service UK wide. Freeserve is available on a free CD in all Dixons, Currys, PC World, the Link and @jakarta stores in the UK and is primarily intended for home users and small office/home business users.

Forward-looking Statements: The information herein contains forward-looking statements regarding future results and performance that involve a number of risks and uncertainties. A number of factors could cause actual results, performance, and achievements of the company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, but are not limited to, the competitive environment, inflation, changes in costs of goods and services, economic conditions in general and in the Company's business, demographic changes, changes in the availability of and terms of financing to fund the anticipated growth of the Company's business, the ability to attract and retain qualified personnel, changes in the Company's capital expenditure plans, and other factors referenced herein and in the Company's filings with the SEC. Accordingly, any forward-looking statements included herein do not purport to be predictions of future events of circumstances. Forward looking statements can be identified, by, among other things, the use of forward-looking terminology such as "believes," "expects," "may," "will," "should," "seeks," "anticipates," "intends," or comparable terminology, or by discussions of strategy or intentions. Given these uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements. The Company disclaims any obligation to update any such factors or to announce publicly the results of any revisions to any of the forward-looking statements contained herein to reflect future events or developments.

Thom Kidrin