INSTALLATION RESULTS FROM ITS
INTERNET ENHANCED HANSON CD
Worlds.com Believes It Has Achieved Highest Installation Percentages Ever
for an Internet Enhanced Record Artist CD
Worlds.com Online Community of Members Grows by the thousands
as Result of 32% Installation Rate
Invaluable Database Information Can Be Used By Record Labels
to Target Market New CD Buyers
Boston, Mass. September 9, 1999 - Worlds.com, formerly Worlds Inc., (OTC:WDDD; www.worlds.com), today announced results from its leading-edge three dimensional (3D) Internet technology and broadband content on a special CD that was released by platinum recording artists Hanson, a band that sold over 11 million CDs in 1997 and 1998.
The HansonWorld CD has been sent to approximately 30,000 members of the Hanson Fan Club 'MOE' with more expected to be sent out over the coming months. To date, nearly 9,000 new e-mail registrations have been received by Worlds.com from Hanson fan club members. In total, this initiative has resulted in more than 10,000 new unique users who have become registered Worlds.com community members (up to three unique user names per e-mail address).
The Hanson fan club user rates have also been quite impressive as measured by the 268 minutes each unique user, on average, spent at the Worlds.com site during the months of July and August, the first two full months for which results are available. This monthly usage time online is more than double the time the average unique user spends online monthly on the 16th 'stickiest' site on the Internet (out of the top 500 sites) as measured by Media Metrix, based upon average minutes spent per usage day for home users in April 1999.
According to Worlds.com Chairman Steven G. Chrust, "I believe, based upon conversations with various record company and record label executives, this represents the highest percentage installation rate for any enhanced audio CD ever."
Mr. Chrust went on to note that "this further proves that highly interactive and immersive 3D environments such as Worlds.com has created can be an invaluable asset to both the record companies and their recording artists. The record company has the ability to secure very valuable opt-in e-mail addresses from the CD purchasers that install the Worlds.com custom virtual worlds created for each specific record artist. The e-mail addresses captured can be used by the record companies to then target market that particular record artist's back catalogue CD product, upcoming new single and album CDs from that artist, as well as target market promotions for other record artists in the same music genre as the artist for whom the e-mail address has been obtained."
Mr. Chrust further noted that "for Worlds.com, the very high installation rate further evidences that record companies and labels, utilizing Worlds.com's proprietary technology and content, have a way of delivering media rich, highly interactive and immersive 3D content. The record companies CDs when combined with Worlds.com's proprietary Internet technology and graphically rich broadband content, can provide them with a very valuable partnership in enhancing their traditional audio CD customers experience. Moreover, they will benefit from the target user database information valuable for future product marketing."
Worlds.com creates, markets and operates three-dimensional, interactive, multimedia, virtual environments for the Internet, employing proprietary technology.
Using it's proprietary technology and content, Worlds.com has created it's own online virtual community which is growing very rapidly.
Worlds' software and content permit animation and motion on the Internet which allows online users to experience the ability to move about various spaces via the selection of an avatar (one's alter ego character) for self-representation on the Internet. Worlds Avatar Gallery has over 100 different characters (avatars) from which an online user may select and customize avatars into one of many thousands.
Worlds.com Internet software and broadband content are delivered and installed via broadband, interactive cable networks or embedded on traditional audio CDs or ISP access CDs. They form the basis for multi-user voice and text chat, E-commerce and advertising forums.
Forward-looking Statements. Except for any historical information
contained herein, the matters discussed in this news release contain
forward-looking statements that involve risks and uncertainties that could
cause actual results to differ materially from those set forth in the
forward-looking statements. These risks and uncertainties are described in
the Company's filings with the SEC. Given these uncertainties, prospective
investors are cautioned not to place undue reliance on such
forward-looking statements. The Company disclaims any obligation to
update any such factors or to announce publicly the results of any
revisions to any of the forward-looking statements contained herein to
reflect future events or developments.