Worlds.com Names Two to
Immersive 3D Internet Provider
Moving from "Soft Launch" Stage to Implementation Phase
BOSTON, November 15, 1999 - Worlds.com (OTC: WDDD), a leader in immersive, three-dimensional (3D) Website content, entertainment and e-commerce, today announced two significant additions to its senior leadership team.
Effective immediately, Tom Saleh will join Worlds.com as EVP/Chief Technology Officer and Bill Harvey will become a member of the Company's Board of Directors.
"Both Tom and Bill bring a wealth of experience and knowledge to Worlds," said Steven G. Chrust, chairman. "Worlds is now poised to move from the 'soft launch' stage of our development into the marketing and implementation phase. We will continue to bring on board the talent required to take advantage of our marketplace opportunity."
Saleh founded three high-technology companies and most recently has been a senior technical advisor to public and private companies. He was the founder of American Real Time Services (ARTS), Applied Logic Corp. and NetworkTwo.
Harvey, founder of Next Century Media (in conjunction with IBM), is widely recognized for his invention of the Area of Dominant Influence (ADI) which has been hailed as the "most widely used marketing tool in the world today." Harvey is president/CEO of Next Century, a marketing media research consultancy that has served major advertisers, advertising agencies, all major MSOs, the four major television networks and all of Hollywood's major motion picture studios. He created the ADI concept while head of strategy at Arbitron.
"Tom's expertise will have an immediate impact on Worlds' ability to implement," Chrust said. "Bill's credibility in the industry provides Worlds' with an instant validation of our business plan and strategy."
Worlds.com utilizes its proprietary technology to provide 3D content and technology on the Internet. Also, through its consumer-oriented Website, (www.worlds.com), the Company marries this proprietary 3D technology and content with branded entertainment Web content.
"Because our technology allows us to customize content, we can significantly enhance both the user experience and interactivity in Web applications such as e-commerce, advertising, chat, games, and video and audio Web-casting," Chrust said.
Worlds.com is currently the three-dimensional provider to the New York Yankees, Road Runners' Hang Channel, Freeserve (in the United Kingdom) as well as nearly three dozen e-commerce and music stores, including those of David Bowie, Shania Twain, Hanson and Elton John. A Worlds' custom download has also recently been included on 700,000 CDs distributed by GQ Magazine for its recent "Men of the Year" issue.
Users visiting the Worlds.com site can immerse themselves in the rich 3D environment, interacting with it and other users in realistic, life-like 3D "worlds." From its recent limited and un-marketed soft launch, Worlds.com has attracted 375,000 registered users, 25,000 of whom are highly active. Users visit the site 12 times per month on average and remain on the site between 250 and 300 minutes per month, which would rank Worlds.com as one of the top 10 stickiest Websites today, as measured by Media Metrix.
Worlds.com creates, markets and operates three-dimensional, interactive multimedia, virtual environments for the Internet, employing proprietary technology.
Worlds' software and content provide the user with the ability to move within and interact in a variety of environments, utilizing avatars (an alter-ego character) for self-representation on the Internet. Worlds' Avatar gallery permits virtually limitless permutations of personal avatars that can be customized on-line, in real time.
Users can access Worlds via the Internet. Installations of Worlds' software can be via broadband, interactive cable networks or through downloads embedded on traditional audio or ISP CDs.
Forward-looking Statements. Except for any historical information
contained herein, the matters discussed in this news release contain
forward-looking statements that involve risks and uncertainties that could
cause actual results to differ materially from those set forth in the
forward-looking statements. These risks and uncertainties are described in
the Company's filings with the SEC. Given these uncertainties, prospective
investors are cautioned not to place undue reliance on such
forward-looking statements. The Company disclaims any obligation to
update any such factors or to announce publicly the results of any
revisions to any of the forward-looking statements contained herein to
reflect future events or developments.